Is The Kardashian Kard A Rip-Off?

It was okay when the Kardashian sisters, seemingly famous for nothing, made their money on reality shows, perfumes, jewelry & even now Skechers Step-Ups.  But venturing into making money on young people losing big money is downright shameful.  They're not the first celebrities to endorse a prepaid card, as apparently quite a few grown folks hold Rush Cards today and endure even more alarming fees than the Kardashian Kard.  The alarming part about the K. Kard, however, is the demographic of young women, 18 -25, in which they target.  

In a society where far too many young people are already disillusioned by this notion of keeping up with the Kardashians, this endorsement can really spiral a hefty sum of young women down a path that in this economy they ought not even tip toe onto.  Haven't they heard that the fastest growing segment of bankruptcy filings are amongt young people, 18 -25? . . . Or, did the chi-chings drown that out and prove that this was definitely another great money maker concocted by their brilliant stage mom, Kris Jenner.

Nevertheless, you decide if the K. Kard is a rip-off and if the kost of keeping up with the Kardashians is worth it to you and the young people you know.

The Kardashian Kard carries two options:

A six-month plan that costs $59.95 or a 12-month plan for $99.95.

According to Consumer Reports:



The six-month plan covers the $9.95 purchase fee, $5 minimum deposit, and a $7.95 monthly fee for the duration of the plan. The 12-month plan is identical except it includes the $7.95 monthly fee for the full year.  (The Rush Card monthly fee is $9.95.)

Related Article:  Is Keeping Up With The Kardashians Costing You Big Bucks?

Is Keeping Up with the Kardashians Costing You Big Bucks?

First, the Joneses; now, the Kardashians! Thanks to reality TV, we actually have faces to put with the folks that we, as a culture, are constantly striving to reach as our benchmark for success.  Even if your benchmark has nothing to do with Kim, Khloe or Kourtney, if you keep it real, there's probably someone out there you've been trying to compete with.  My question to you is, "How much is striving for this material wealth costing you?"

Is it that $1000 purse?  What about the lavish island vacations and shopping sprees in Las Vegas?  Whatever it is, if you have NO money to put in your Fendi bag and return home to utility notices, then keeping up with others can be costing you both financially and eventually emotionally. As a personal finance coach, I teach my clients that life is about discipline, not deprivation.  I'm all for enjoying the the better things in life, as long as the basic things in life are taken care of first.